Tricia L Etienne - Digital Media Executive

Senior Digital Media Executive

About Me


  • Strong relationships with Media Publishers, Ad VP’s, Ad Director’s and Advertising Agencies throughout the United States
  • 20+ years of direct experience leading Advertising Teams at various Media Companies with a specialty in Recruitment- both print and digital across large, mid and small markets
  • Proven track record of achieving and exceeding revenue budgets while reducing expenses
  • In depth knowledge of the Recruitment landscape including Monster, Indeed, ZipRecruiter, CareerBuilder, Glassdoor, Dice and Appvault as well as knowledge of several ATS systems
  • Google AdWord Certified, Google Analytics Certified, IAB Certified
  • 20+ years of dynamic public speaking engagements
  • Creative problem solver with the ability to make changes quickly as needed
  • Excellent sales management experience with an emphasis and execution of managing change in the industry
  • Executive level presence and experience collaborating effectively with all levels of Management and Colleagues across all Departments and clients, including C Level professionals
  • Digital Sales Leadership with a focus in overcoming challenges and driving incremental digital advertising revenue
  • Reside in Southern California (Costa Mesa), close to John Wayne and LAX Airports with ability to travel as needed while having first hand experience working in a remote environment
  • Team player, positive attitude, great sense of humor especially under stress and pressure to meet deadlines
  • Lover of traveling to new places,  Classic Rock and big dogs, especially my Bernese Mountain Dog named Barron.